Marketing

No matter how perfect a product’s design is or how modern and high-tech a company’s website appears, it is essential that product information is always kept up to date. The ability to maintain current and accurate data is a key success factor in modern business—especially in marketing.

Product data as the foundation for effective marketing

However, brand communication takes place simultaneously across a wide range of systems and platforms:

E-commerce systems
Websites & landing pages
Online catalogs
PDFs & print materials
Marketplaces and advertising platforms

The challenge is to keep product data up to date everywhere and deliver it consistently—quickly, flexibly, and without errors. Managing this manually is nearly impossible.

This is exactly where Pimics comes in.

Pimics helps centrally manage product data directly in the ERP system and efficiently use it for campaigns, catalogs, and all digital channels. It is the only PIM solution fully integrated into Microsoft Dynamics 365 Business Central.

What are the key benefits of Pimics for marketing?

Centralized Product Data Management: A PIM system acts as a single source of truth for all product information, making it easier to manage data across multiple platforms. By centralizing product data, businesses can efficiently update and synchronize information across all channels.

Reliable and Error-Free Data:
Accurate and consistent product information across all marketing channels reduces discrepancies and strengthens brand credibility and consumer trust.

Product Content Management:
High-quality, engaging product content can be delivered across all listings, ensuring a compelling and consistent brand presence.

Seamless Omnichannel Marketing:
Product data and campaigns remain aligned across all channels, enabling a consistent customer experience and increasing engagement.

Manage product information efficiently – instead of administrating it

With Pimics, you work with a centralized single source of truth:
All marketing-relevant product information—texts, images, attributes, and translations—is maintained in one place and always ready to use.
This means for the marketing team:

Product changes are automatically reflected across all channels
Online catalogs, PDFs, and e-commerce content can be updated with just a few clicks
Campaign adjustments can be implemented quickly and without media disruptions
AI-supported tools help you create and optimize your marketing content
Multilingual content is managed efficiently with integrated translation tools

This significantly reduces your time to market while improving data quality at the same time.

Marketing & ERP – finally working on one shared data basis

With Pimics, marketing and other departments always work on a shared, up-to-date product data foundation:

No data duplication
No manual synchronization
No inconsistent content

Product data is maintained once—and immediately available for all marketing processes.
This allows marketing specialists to stay in full control of content and ensures that customers receive consistent and up-to-date product information across all channels.

Schedule your demo now