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From Search Engines to Answer Engines: How AI is reshaping the customer journey and why data quality matters

You’ve probably noticed it yourself: instead of browsing multiple pages, you type a question into ChatGPT, Copilot, or another AI tool — and voila the answer appears instantly. So, how should businesses rethink their marketing strategies considering the increasing popularity of AI? Read on to find out more.

What Made Directions EMEA 2025 Unforgettable

At the beginning of November, our team packed their bags and set off for Poznan, Poland, to attend Directions EMEA 2025 — the leading European conference for the entire Microsoft Dynamics 365 Business Central community and its partners. And what did we bring back home with us (except new connections and teddy bears?)

Is it really PIM vs. CMS?

Some small online businesses will use CMS as their PIM and say they are perfectly happy with that. But as product range size and product feature complexity surpass a certain threshold, then the CMS stops being an alternative to PIM.

From Copilot to Autonomous Agents: AI in Product Information Management

Explore how AI is shaping the future of product information management. From Copilot to Agentic AI, see what to expect from intelligent PIM systems. And how we incorporate AI into Pimics.

3 Not-So-Obvious Benefits of Implementing Pimics

Getting Pimics optimises operations, streamlines workflows and helps companies stay in the game. Three real-life use cases prove that implementing our PIM system brings benefits that might not seem apparent at first.

DAM as a crucial PIM functionality

Pimics gives you all the tools you need for managing your product data inside your Business Central ERP. This includes digital asset management (DAM) as a crucial component for enriching your product data. Thanks to Pimics, digital assets like product pictures, videos, or data sheets can be managed directly from inside your ERP.

Why Do You Need PIM? To Unleash the True Power of Your Data

A solution for product information management increases data accuracy by 30%, speeds up time-to-market by 50% and brings up to 30% increase in sales. Read on to find out how a PIM solution can help your business.

GS1 and its Global Product Classification

As a global product classification standard, GS1 enables businesses to speak a common language when echanging product data, improving clarity and efficiency in global trade. We have been working on several Pimics projects involving standardized product data imports and exports using the GS1 classification and we are pleased to bring you information about this standard.

Shopify vs. Sana Commerce: How to Choose the Most Suitable E-commerce Solution for Your Business

Shopify is one of the most widely used e-commerce platforms – due to its flexibility and general user-friendliness, for both administrators and customers. Still, it’s not the best fit for everyone. Businesses operating in the B2B space might also consider getting an e-commerce platform designed with the needs of B2B businesses in mind — e.g. Sana Commerce. Here’s why.

The dropshipping business: how Pimics can help

Have you ever thought about embracing the dropshipping business? How hard can it be to build a website and have others stock and ship the goods you sell online? Well, maybe the headache and the financial burden of storing and moving the physical items will be gone, but you still have to build a comprehensive product catalogue.

How to Tell Whether Your Data Is AI Ready & Why Should You Care

In the age of AI-driven commerce, businesses need more than just an e-commerce platform. To stay ahead, they need structured product data that AI can work with. Let’s explore why this is key to unlocking AI’s full potential and what happens when your data isn’t AI-ready.

The BMECat advantage of Pimics

One of the most effective ways to populate your sales catalogue with product data is to employ standardized catalogue formats such as BMEcat. Pimics supports this and other formats, allowing you great flexibility in effectively using data sources to your advantage while minimising manual intervention in the process of enriching the product data for the items that you sell.

Scale or Stagnate. The Question of Automation in Product Information Management

An entirely new product line of 50,000 technical products (parameters matter!) launched in just a few months? Possible, thanks to a smart PIM tool. Here’s how automating product information management helps companies scale their businesses, accompanied by some persuasive numbers on PIM and automation in general.

5 ways Pimics can help improve your product data quality

Whether you only produce printed catalogues for your customers, or whether you sell online and your information will be seen by humans or the AI, one thing is for sure: you will have to present your products well to sell well. PIM becomes a must-have for more reasons than one, but especially for data quality reasons.

Cutting Through the Clutter: How Willi Schüler GmbH Transformed Product Management with Pimics

German oil master Willi Schüler GmbH overhauled its product management by integrating Pimics with their ERP system and Shopware 6, making data updates automatic and error-free. This powerful integration boosted efficiency and set the stage for future growth. Here’s how they made it happen.

Get ready for the PIM implementation process

You have finally decided on your new PIM solution and the implementation process is ahead. The main question is how to prepare for it? We give you a few tips that you should consider and put into practice during the process.

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