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How van Cronenburg Improved Product Data with Pimics

When van Cronenburg moved from Odoo to Microsoft Dynamics 365 Business Central, the team took the opportunity to redesign how product data is managed. For a business with thousands of technically detailed items and a catalogue that plays a key role in sales, standard ERP item management was not enough. This case study shows how Pimics helped create a stronger foundation for catalogue publishing, spec sheet generation, and day-to-day product data governance.

Pimics 13.1 is here!

Product data management is only efficient when the right information flows seamlessly between systems, teams, and channels. That’s exactly what the latest Pimics, version 13.1, is designed to do. In our article, we highlight a few selected features from the new release and show you how they can make everyday product data management smarter, and more reliable. Let’s find out!

Time-to-Market acceleration: how PIM can help

It's a fact: early market entrants enjoy clear advantages in terms of market share, revenue and sales growth. Time-to-market is the metric which helps evaluate the success of a company based on how fast it brings its products to the market. The shorter this metric is for a particular project or product range, the better results the company gets. Can PIM help? Let's find out.

Why is AI adaptation no longer optional?

Today, AI adaptation is about far more than simply implementing new technology. It is about rethinking how work is done. Discover the key findings from the Microsoft 2026 Work Trend Index Annual Report and learn how this relates to the evolving role of our PIM solution, Pimics.

Making the case for PIM-in-ERP

There's no doubt that ERP software plays a critical role within a company, as a tool for managing internal business data. Moreover, this is the kind of software that an organization commits to for many years. But what about PIM? Do you need both ERP and PIM? Does it make sense to add PIM with your new ERP implementation? How will they work together? Can PIM work from WITHIN your ERP?

Pimics AI Agent:The next step in product data management automation

AI agents are exploding—and Business Central is already moving in that direction. In this article, we share why Pimics is building its own AI agents together with Mendel University and what the Pimics AI Agent will automate in product information management. Read the full article below!

PIM - a crucial link in P2C management

There is a new and evolving concept summing up sellers’ efforts to take control of the whole process of showing their products in the best possible light, in the largest number of sales channels: Product-to-Consumer or in short P2C. We briefly explore PIM's role in this context.

Product data is the future! And the future is arriving faster than you think!

Martin Oprsal on today’s challenges, trends, and the role of AI systems in PIM. Why is product data the future, and what advice would he give to companies considering PIM implementation? Find out in the following article.

ROAS as a gauge of your eCommerce success

Ad marketing can be creative and fun, but does it pay off? ROAS is a KPI that can help you find out.

Year of new features, AI innovation and huge achievements! Looking back at 2025!

2025 has been a truly milestone year for us. We’ve grown across markets, expanded our team, built new partnerships, strengthened our community and (of course) we delivered some amazing new capabilities and improved the core of our product itself! In today’s article, you can explore it all, find the TOP Pimics improvements and new features of 2025.

From Search Engines to Answer Engines: How AI is reshaping the customer journey and why data quality matters

You’ve probably noticed it yourself: instead of browsing multiple pages, you type a question into ChatGPT, Copilot, or another AI tool — and voila the answer appears instantly. So, how should businesses rethink their marketing strategies considering the increasing popularity of AI? Read on to find out more.

What Made Directions EMEA 2025 Unforgettable

At the beginning of November, our team packed their bags and set off for Poznan, Poland, to attend Directions EMEA 2025 — the leading European conference for the entire Microsoft Dynamics 365 Business Central community and its partners. And what did we bring back home with us (except new connections and teddy bears?)

Is it really PIM vs. CMS?

Some small online businesses will use CMS as their PIM and say they are perfectly happy with that. But as product range size and product feature complexity surpass a certain threshold, then the CMS stops being an alternative to PIM.

From Copilot to Autonomous Agents: AI in Product Information Management

Explore how AI is shaping the future of product information management. From Copilot to Agentic AI, see what to expect from intelligent PIM systems. And how we incorporate AI into Pimics.

3 Not-So-Obvious Benefits of Implementing Pimics

Getting Pimics optimises operations, streamlines workflows and helps companies stay in the game. Three real-life use cases prove that implementing our PIM system brings benefits that might not seem apparent at first.

DAM as a crucial PIM functionality

Pimics gives you all the tools you need for managing your product data inside your Business Central ERP. This includes digital asset management (DAM) as a crucial component for enriching your product data. Thanks to Pimics, digital assets like product pictures, videos, or data sheets can be managed directly from inside your ERP.

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