What do you get from Pimics?

When you decide to implement a PIM system, there are a set of factors driving you to this decision. Most probably, after having the PIM in place, your company will discover additional benefits you never thought about in the first place. This article outlines a few advantages of using Pimics, seen from three different points of view within the company staff hierarchy, so you can have a picture as complete as possible from the beginning. 
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What do you get from Pimics?
posted 25.01.2021
Sergiu Iscu
Sergiu Iscu
Article Author

​If you’re a General Manager

1. Improved E-Shop sales and faster time-to-market 

After integrating your e-shop with your company systems with no PIM, you’ll likely find that the standard ERP is not so good at managing your company’s product data, and much of this data simply cannot fit into an ERP. No point in trying to squeeze there any formatted descriptions, multiple pictures or other product documents. Moving product data to Excel won’t help much. Especially if you have more than a thousand items in your product offering, you will definitely need a PIM to accurately manage all that data and make it available in time where you need it: in front of your customer. Does your company make use of printed materials or product catalogues? Employ Pimics and you will be able to shorten the catalogue preparation time by a factor of 10x or more! 

2. Better workforce efficiency 

Using Pimics, your people will spend much less time preparing product data for your sales and marketing channels, with much better results. Using the same product data and custom-built publications, you will be able to reach large audiences at once across numerous sales channels including those that are all the hype, like Amazon, eBay, Facebook or Pinterest.

3. Money savings and improved synergies with your Dynamics ERP 

If your company already uses Dynamics NAV or Business Central, Pimics will be the cleverest addition because it empowers your existing ERP to have full PIM functionality. It offers a user interface your employees are already familiar with, and consistent cost savings stemming from the best PIM-ERP integration you could ever wish for. 


If you’re an IT Manager 

1. PIM and ERP together in one powerful package 

You won’t need to worry about PIM-to-ERP integration, simply because your PIM works from within your ERP. This is a huge advantage from several points of view: 

  • there is no integration cost for the company, or ongoing costs for maintaining/expanding that integration 
  • there are no reliability issues from having two separate systems that communicate between them and can be affected by problems arising from IT infrastructure events or an imperfect integration 
  • there are no delays in getting data from the ERP to PIM and back, simply because the data resides on the same database 
  • any PIM customization, if necessary, will be much easier and quicker to implement because it will be done in a single place for the PIM and for the ERP, even by in-house developers 
  • product data are all in one place, secured together with ERP data; same server, same user access policies, same backup procedure. 
  • you rest assured that your company is using a Microsoft-certified PIM solution, with the same Dynamics 365 Business Central interface that is familiar to users 

2. Less infrastructure to care about

Together with managing more and more complex product data comes the need for an increasingly complex IT infrastructure. Using a PIM solution means you won’t need to worry about scattered product data sources, that various users will need in order to get their daily jobs done. Less worries about storage and user access, less calls to the IT department. And also a Single Point Of Truth for your company’s master data, that your users will be grateful to you for.

3. Simpler data exchange

Pimics Vendor Catalog allows users to easily import product data coming from various vendors, in various file formats, and map it to PIM items without needing help from the IT department. Exporting data to send to partners is equally easy. Data communication with the various sales and marketing channels can be handled automatically so that you can be sure that your customers will always have the most up-to-date information about the products your company sells. In fact, nowadays handling the data exchange needs of a growing business would be almost impossible without the support of a PIM system, and Pimics does a very good job at that. 

If you’re a Product Manager

1. Better product data quality 

Pimics includes dedicated functionalities for checking data quality before publishing your product catalogue to the sales channel. Based on the settings you do, it will check that all information is there for all products, including images, descriptions and translations. If data is not complete, it will generate tasks to correct each individual shortcoming, so that customers will have a flawless experience with your product catalogue. When you sell through certain online platforms like Amazon for example, data completeness and quality is paramount and there is no margin for error. Pimics will ensure everything is where it should be, and your product data is smoothly delivered for a great customer experience and maximised sales.

2. Increased efficiency and less manual work

Using a PIM product ensures you have all your data in one place, which makes it easier to manage. No more searching through countless Excel files, or having different data for the same product in different sales channels. Pimics gives you the necessary tools to improve your productivity and do only the minimum amount of work necessary for setting up your complete product tree in a minimum amount of time. Inheritance in the product hierarchy and bulk changes are such examples of tools designed to save your time and increase data consistency, as well as decrease the possibility of user-induced errors in your master data. No doubt that your product range will carry with it a great number of digital assets ranging from PDF files for data sheets to video presentations of product features. Pimics lets you easily manage all those digital assets, whether the storage of your choice will be a local network volume, or Sharepoint Online.

3. Better product information exchange with the outside world 

Pimics gives you all the advantages associated with being part of the Microsoft ecosystem. It allows you to easily import and export product data from and to a variety of file formats including industry-standard ones like BMECat or Datanorm. Separate publications can be set up for various sales and marketing channels, each overtaking their own specific data. For example, product pictures for a web shop will be different compared to product pictures for a printed catalogue. Pimics will handle each different channel's data according to their individual requirements and user settings, exporting publications in tune with their intended purpose every time. 

Sergiu Iscu
Sergiu Iscu
Article Author
Tags PIM | PIM

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